KOTA KINABALU: As the Shell LiveWIRE programme enters its third year in Sabah, Shell has introduced a new and more competitive element that will hopefully give young entrepreneurs a taste of the real business world.
After a rigorous business model assessment competition, held live during the Shell LiveWIRE 2017 Pitching Workshop in Plaza Shell, five young Sabahans emerged as winners of Shell LiveWIRE2017 programme last Saturday.
They are Aisyah Aqilah, Anis Nadia, Eva Tan Kim Yen, Sariyaman Sabur and Zurainizam Osman who will each receive start-up funding of RM10,000 and support from Shell LiveWIRE facilitators for the next three years to help them navigate around the learnings of starting a business.
Through her research, Aisyah has found a way to process coconuts into a wider variety of consumer products, including desserts, supplements and fresh coconut under the brand of Healthy Buko Pandan.
Anis from Kota Belud, intends to establish a agro-tourism facility that not only provides a wide variety of fruits for her to make juices under the FruitJoey brand, but also to create a bigger tourist attraction from the thousands of tourists that travel through Kota Belud.
Using the knowledge from her family’s business of manufacturing noodles, Eva has developed Fun Noodle; that have fruits and vegetables embedded into the flour, creating vibrantly colored noodles that are nutritious and fun.
Sariyaman upon discovering that the community of Kunak have excess tapioca production, has ventured into contract farming with the community and has developed tapioca nuggets and other products under the brand of PADAidi.
As a mother of two, Zurainizam is aware of the challenges faced by breastfeeding mothers. Through her established cookie baking business, she married her experiences to develop cookies that stimulate lactation for the benefit of breastfeeding mothers and their babies.
However, as a pre-condition to actually obtaining the once-off funding, these winners will have to officially incorporate their businesses, finalise their business plans and models, and begin marketing their products and services.
Previously, participants attend business modelling and canvassing workshops to develop, present and improve on their business ideas. After which, they would submit their refined business plans to a selection committee whom will assess the business plans based on originality and sustainability of the idea.
This time, participants were required to actively pitch to a panel of judges that consist of business leaders and senior managers from the public and private sectors.
“The purpose of this competitive model is to inculcate a tenacious and results-driven mindset among young entrepreneurs. Everyone begins with an idea and Shell has provided funding and support to bring these ideas to life. But true success is measured by how these entrepreneurs grow that idea and sustain it independently,” said Zaiton Bakri, Group Manager of Pusat Kraftangan Sabah, Yayasan Sabah, who served as one of the judges.
The other judges include Danny Murshidi, Wells Reservoir Facilities Management, Sabah Shell Petroleum Company and Ariff Shahbudin, District Manager, Retail-East Malaysia, Shell Timur Sdn Bhd. All judges bring their perspectives on business and project management, based on experiences in their respective areas of responsibilities and the industry they represent. Collectively, they aim to impart knowledge on the current market forces to help equip the entrepreneurs to be able to succeed in their respective businesses.
One of the more highly successful Shell LiveWIRE participants hailing from Sabah is Rahmawati. Being a winner of the 2016 Shell LiveWIRE programme, the initial seed grant of RM10,000 was used to purchase additional ovens to increase her production capacity. Since then, under the tutelage of Shell LiveWIRE facilitators, she has managed to gain financial and exposure support from governmental agencies which promote home-grown cottage industries.
After witnessing Rahmawati’s journey and realizing that past participants would also proactively seek out support and resources beyond what is provided in the Shell LiveWIRE programme, the company decided to include external business leaders to be part of the judging panel.
“There is so much potential in Sabah and we’re always amazed with the ideas that our Sabahan youths bring to the table. It really shows how visionary and eager they are to learn, seek guidance, and give back. What’s truly impressive is the confidence they have for their business ideas that will contribute to Sabah’s growth — whether through community empowerment, environmental sustainability, or economic development. We consider it a privilege to be able to be part of the vision that these youths are charting and leading for the state,” said Ian Lim, general manager of Sabah Shell Petroleum Company.
Shell LiveWIRE is an entrepreneurial programme that seeks to uncover business start-up potential in Sabah and Sarawak, supporting and inspiring young entrepreneurs to innovate and provide real business solutions that meets today’s socio-economic needs.
The programme was first introduced in Sabah in 2015. Since then, a total of 197 participants between the ages of 18 to 35 have participated in the Sabah Shell LiveWIRE programme. The winners of the 2017 Shell LiveWIRE programme bring the total number of winners to 13, who have received the seed grant and will continue to enjoy the benefits of learning from the experienced facilitators.
“It has been a wonderful and eye opening journey with Shell LiveWIRE. I never thought my small idea could have such a potential and now with Shell LiveWIRE. I am truly grateful for this experience and thankful for Shell who has continuously invested in building talent in Sabah to equip the future generation of Sabah,” said Sariyaman.
“It was a lot of hardwork throughout the programme. But what really pushed me was to build confidence to present to an experienced panel of people in the business. They have so much knowledge and I’m eager to learn more from my mentors. I’m confident the wisdom they impart will not just help me with my business idea, but also for the community I belong to,” said Eva.